Robusto, 5” x 50 ring gauge / $9.45, Burns Tobacconist
Just a few days ago, the second release in the La Sirena line--Merlion--made its debut at Burns Tobacconist in Chattanooga, Tennessee. As I’ve referred to it, this was a release so big and so important that it took place in two shops over two days. Okay, maybe a bit of hyperbole, but at any rate, I’m happy to see my “home shop” getting the official “national debut” of another cigar. If you are not up to speed on the whole “La Sirena” thing, here it is in a nutshell: La Sirena is Spanish for “mermaid,” which is the logo for the brand. It is distributed by Miami Cigar & Company and managed by Arielle Ditkowich. The first cigar under this brand name was blended by Jaime Garcia and made at the My Father Cigar Factory in Nicaragua. This time, Arielle teamed up with Guillermo Leon and the La Aurora Factory in the Dominican Republic. The artwork for the Merlion shows a mermaid tail with the head of a lion and symbolizes the combination of the “mermaid brand” of La Sirena with the “lion brand” of La Aurora. They are available right now at Burns Tobacconist (423-855-5200) and will be available nationwide in a month or so. There are 3 sizes: Robusto (5 x 50 / MSP $9.00), Toro (5.5 x 54, MSP $10.00) and Gran Toro (6 x 58, MSP $10.50). It features an Ecuadorian Corojo wrapper, Brazilian Sumatra binder, and 4 different types of filler: Brazilian Bahia, Dominican Corojo, Dominican Criollo 98 and Nicaraguan ligero. I purchased half a box of Merlion Robustos and this review sample is my third stick.
I really love the way this cigar is presented. The main band you see in my pictures is the only one on the first release of Robustos. The image of the Merlion is cool and bizarre. The silver foil is classy and the whole effect is beautiful. Topping it off is the double-band effect on the other vitolas...take off the first band and the top half stays on in a much more effective manner than the double-banding scheme employed in the original La Sirena line. The wrapper is a dark caramel color with medium sized veins and a nice oiliness to it. I got a little barnyard and some hay aromas on the wrapper; the foot had nice wood and earth aromas. After cutting, the prelight draw was excellent and had notes of hay and a light, sweet natural tobacco.
After lighting, I got a nice earthiness and a creamy, sweet note on the palate along with cedar and a more intense pepper spice than I had expected on the retrohale. The Merlion was a straight medium-bodied cigar right from the beginning, which was one of the objectives of Arielle in working on this blend. About halfway through the first third, I noticed mostly cedar and earth in the foreground of the flavor profile, along with a nice sweet note to balance. The pepper spice on the nose had settled down a bit, but was definitely still present. Before the first third was over, I noticed the earthiness building and the wood notes diminish considerably.
During the second third, the body increased to a “medium-plus” state and I got a nice sweet note...almost caramel-like, but not quite. I also noticed a little of the metallic note that I think came from the Sumatra binder. Toward the end of the third I noticed the red pepper spice of the Corojo leaf starting to make its presence know on my palate. Construction so far was great; I had a very even burn line, solid ash and fantastic draw.
In the final third, the Merlion got fuller in body and a bit stronger in nicotine strength as well, both a bit of a surprise and something I had not noticed so much when smoking the first two samples while hanging out with others at the launch party. The flavor changed again as well, featuring a much stronger earthiness and an increasingly powerful red pepper spice on the palate. Throughout the entire cigar, I definitely noticed the La Aurora influence on the flavor; it is a cigar that you can identify as La Aurora if you are familiar with their cigars, but also not something that is really like anything else they produce in that it has more complexity and more intense flavors at different points. The amount of flavor change in this cigar is surprising and it is sure to delight long-time enthusiasts. It does have less body and strength than the original La Sirena so newer smokes might find it accessible, but only just since both ramp up significantly as you get to the last half of the final third.
Comparing this to the original La Sirena is difficult because they are such widely divergent experiences. Both are excellent in their own ways and would probably appeal to the same enthusiasts at different times...as well as to different flavor preferences completely. I made the comment at the event that you wouldn’t “cross-shop” a La Sirena original and Merlion any more than you would cross-shop a Tatuaje Cojonu and a Cabaiguan...both are sold by the same people, but the appeal is different. This had great construction, plentiful flavor and a reasonable price tag (okay, maybe a tiny bit high for some budgets). I think Arielle and Miami Cigar have a real winner on their hands with this cigar...something that fulfills the mission of the brand without directly competing with the earlier release.
Body: 7/10
Strength: 7/10
Complexity: 9/10
AFP Scale
Prelight: 2/2
Construction: 2/2
Flavor: 4.5/5
Value: 1/1
Total: 9.5/10
Now it's your chance to get some Merlions...
Thank you very much to Barry Stein and Matt Shugart from Miami Cigar and Company for putting together a giveaway so quickly with me. The launch party was Friday, I thought of this Saturday and by that afternoon it was "done deal."
THE PRIZE: A 3-pack of La Sirena Merlion and a La Sirena T-Shirt
We're going to shake this up a bit from our normal "leave a comment" format and make you work for it a little if you want early access to the Merlions.
For the First Entry: Watch the video interview with Arielle that I posted yesterday and pay attention. Send me an e-mail (tikibaronline@mac.com) answering this question: What was Arielle's first job in the cigar business and what was the criteria for getting it?
You must complete this step to be eligible for the drawing.
Second Entry: Tweet about it! Your Twitter post must reference the La Sirena Merlion Contest on the Tiki Bar AND provide a link to this page AND tag me (@dmjones1009). If you don't tag me in your Tweet, I won't see it...it won't count.
Max 2 Entries Per Person
Because I'm basically requiring watching the interview video to participate in this, we are going to extend the contest out to one week from today, so it will end at Midnight, Eastern Time, on Tuesday, August 7, 2012.
I will pick a winner and contact that person (since everyone must e-mail me to be eligible, that shouldn't be a problem). When the winner gives me their shipping info I will forward that to Barry at Miami Cigar who is in charge of shipping out the prize. Please allow 1 to 2 weeks for shipment.