One of the questions I hear frequently from fellow bloggers and even some readers, especially in the months immediately preceding summer: “Are you going to the IPCPR show?” When I first got into writing about cigars almost four years ago it was a dream to go. When I actually felt comfortable about my place in the blogosphere and felt like maybe I should go, I ended up just not having the money or vacation time available. And this year...well, I'm skipping it again...but, at least, I have good reasons for doing so...
Money
Yes, “money changes everything.” Now that I’ve been employed with the same company long enough, I definitely have the available vacation time to do 3 or 4 days away in Orlando to attend the show. The problem is I still just don’t have the available cash. Let’s face it, while the economy shows some signs of life, it’s still fairly moribund. My company has given little or no raises in the past 3 years and my other sources of income have dipped significantly, too. And I have yet to meet a cigar blogger who got into it because it pays the bills.
Because of various expenses--IPCPR membership, plane flight, hotel, food--I would expect that the trip to the IPCPR show in Orlando would run $1,000 at the minimum. That wouldn’t be bad for a “vacation,” especially if I expected it to last more than 3 or 4 days, but very few cigar bloggers look at the show as a vacation...reality is, it’s work. Lots of running around, meeting people, interviewing, taking photos, etc. Sure, there is partying, especially during the evening hours after the show floor has closed, but the main business of the show is retail sales.
What it really means to most blogger/social media types--much more than the “news” aspect, in my opinion--is its potential as a networking event. It is a place where you can meet tons of people from the industry in one place at one time...perfect for establishing or growing relationships. I would not minimize the importance of this aspect of the show, especially for newer bloggers on the scene, but the past several years has reduced its importance to me. The fact is, because my home shop has been so good at attracting important people, I have been able to meet many “industry insiders” just by hanging out at Burns Tobacconist in Chattanooga. Even more on those times I have been able to travel to Atlanta (Buckhead Cigar), Knoxville, (Silo Cigars) or Nashville (UPtown’s Smoke Shop). Combine this with the power of Twitter in connecting people and I no longer really feel the need to travel to the IPCPR show just to meet all these folks.
The News
“Yes,” you say, “but what about the news? Don’t you want to report what everyone is doing?” The simple answer to that is...no...not really. Look, there are easily a dozen cigar blogs that will be traveling to the show and reporting from it. Some will report daily on what they are seeing. Some will upload about 250 videos (and if anyone watches them all, they should be given a prize). Some will try to report all the news about the show BEFORE the show starts. And the bottom line is they are all generally reporting the same news. What could I possibly add by posting another video interview with Pete Johnson or Matt Booth from the floor of the show? What extra would I be adding by posting my own photos of Gurkha’s new box designs or fifteen different new cigars by The Brothers Patel?
I’m not saying that any of the sites that are already going shouldn’t go. I’m not saying that any of this reporting is without merit. What I’m trying to say is this: I’m simply not interested in going to the show to do the same thing as everyone else is doing. I have an idea for a story. Unfortunately, this story will require a monetary investment that I simply cannot justify at this time (see #1 above).
I want to repeat and clarify this last paragraph: I am not trying to dissuade any fellow bloggers from going and reporting on the proceedings. I do not believe the show to be past it's "due date" as has been suggested in the past. I support the IPCPR organization and the trade show and wish retailers and manufacturers as much prosperity as they can handle. And I wish new media and old media types very well as they cover the event.
The Tweetup
The last--and biggest...and best--reason I won’t be tempted to spend money I don’t have to go to the IPCPR show this year is the show that I’m organizing right near home: Chattanooga Tweet-Up 2012.
For those who missed out and have no idea what I’m talking about, I’ll start with last year: last August we invited about a dozen company reps and brand owners to Burns in Chattanooga and had about 100 more people show up to have a mega-herf. We did many things right and a few things wrong and decided to go for “Round 2” where we could fix the mistakes we made last time and improve everything we did right the first time (hey, mistakes will be made...as long as we don’t make the same mistakes, I’ll be happy!).
On August 24 and 25, 2012 (a Friday and Saturday), we will have some of the biggest names in the cigar industry descend on Chattanooga. Pete Johnson (Tatuaje), Jonathan Drew (Drew Estate), Jon Huber and Mike Conder (Crowned Heads), Gary Griffith (Emilio Cigars), Clint Aaron (262 Cigars), Sean Williams (El Primer Mundo) and Eddie Ortega (Ortega Cigars) have all confirmed that they will be there...and we’re still working on a few other surprises.
We are timing this event to serve as the first major, multi-vendor cigar event to take place after the IPCPR show--about 2 weeks after, to be exact. Last year some manufacturers elected to debut some of their new releases to the public at our show and we are hoping for the same this time around.
I’ve been working with Matt and Wes (managers of Burns East and Downtown) to finalize some important details so we can get the tickets put on sale and I’m happy to report that this Thursday, March 15...you’ll be able to purchase yours. Here’s the scoop:
THE TWEETUP PACKAGE
We got a little complicated with packages last year, so we tried to simplify it a bit this year and include more for what is a steal of a price. The Tweetup Package will include:
A multipack of cigars (quantity to be determined) in a Humidipak bag
T-shirt (we’ll ask your size when you order tickets, available up to 4XL)
Liquor Tasting featuring some fine Tennessee Spirits
1 Raffle Ticket (additional raffle tickets available with purchases of at least 10 cigars)
Discount Card (good at either Burns location all weekend for 5% off all single cigars, up to 19; 20% off all box purchases or purchases of 20 cigars)
Saturday Dinner at CBC/Burns Downtown Location (food only; drinks not included)
For the FIRST 100 people, this package will be $40
Remaining Pre-Sale Tickets: $45
Day of the Event (if available): $50
BASEBALL GAME
We’ve reserved the right-field pavilion for Friday night’s Lookouts (Minor-League Baseball, affiliate of the Los Angeles Dodgers) game. The pavilion is shaded and has cooling fans and can seat well over the 30 to 40 that came to last year’s game. Last year’s luxury suite was nice, but crowded and the food was a bit of a disaster. So...
$20/ticket (limit of 150 tickets) will get you:
Admission plus unlimited hamburgers, hot dogs, chips, ice cream and sodas from the buffet. $1 Draft Beer through the 7th inning. A smoking section adjacent to the seating area...and we’re being told that you can either see the field or that there are TVs set up to watch the game from that area.
We are also working on a surprise guest and cigar sponsor for the baseball game. AND we are looking into group transportation to move large numbers of people to and from the field.
So that’s it...be prepared to get your online butts to www.BurnsTobacconist.com on Thursday, March 15, 2012, to buy your tickets...and we all look forward to seeing you in Chattanooga again this August!