Burns Tobacconist of Chattanooga, Tennessee, was chosen for the National Release Party of the new cigar under the La Sirena banner: Merlion. The launch party spanned two days and two stores, starting Friday, July 27, at Burns East, and concluding Saturday, July 28, at Burns Downtown.
Friday a large group of us got our hands on the Merlion for the first time and the feedback was very positive on this new blend made by La Aurora and distributed by Miami Cigar and Company. I also got time to sit down and talk with Brand Manager, Arielle Ditkowich about her time in the cigar industry and this new cigar.
Saturday, Arielle had a luncheon with the Lady Cigar Smokers of Chattanooga before heading to the Downtown location for the evening. The party there was co-sponsored by Chattanooga Whiskey Company. A $10 ticket bought samples of both 1816 Reserve and 1816 Cask as well as a Merlion Robusto.
We saw quite a few out-of-town visitors for the events--Leslie Levin (@LevinLesli) and Nate McIntyre (@CigarNate) from Nashville; William Campbell (@WECampbell) and Josh Phillips (@ComedianJoshP) from Knoxville; Brian Hewitt (@brianhewitt) and Nick Wiegand (@nickwiegand) from Atlanta to name a few.
My review of the Merlion will post tomorrow, along with a giveaway sponsored by Miami Cigar and Company.