Tuesday, May 24, 2011

Sam Leccia's Back in the Game

Word started trickling out yesterday that Sam Leccia, recognized as the mind behind the Nub and Cain cigars, was going to have a big announcement today and, for once, the rumors were right. Sam just sent out the following press release:

For Immediate Release
May 24, 2011
Sam Leccia “Debut”
It is with great pleasure we announce the return of one of the most creative minds the cigar industry has known. Sam Leccia is back with his newest creation and what looks to be the years most anticipated cigar. The Sam Leccia Cigar Company (www.samlecciacigarco.com) proudly presents Sam’s “Debut”, a fitting name for Leccia’s solo release.

The cigar nation embraces Leccia like a rock star for the passion and originality he brings to the business.
“This is the most exciting time of my life. I look forward to sharing with you, my Debut.”- Sam Leccia

Sam Leccia’s “Debut” is a twist of Nicaragua, Honduras, Ecuador and Santo Domingo tobaccos blended together to give a unique smoking experience. Sam’s “Debut” will be available in 3 sizes: Double Rob 5x60, Double Church 7x60, Figurado 6 ½x52.

The marketing genius and mad science approach of Sam Leccia has audiences excited about his newest creation the “Debut”. For pre-orders and general inquiries contact SamsDebut@SamLecciaCigarCo.com
www.samlecciacigarco.com

I have heard some opine that this is not a "good time" to start a new cigar company, but I am inclined to disagree. Although anti-smoking legislation and high taxes have taken their toll on the industry, today's smokers are discriminating and knowledgeable, not to mention very eager to try something new...greatly rewarding those who put out a superior product. I look forward to Sam's new "Debut" product and we here at the Tiki Bar wish him all the best.

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