October 9, 2010 - Nashville, TN
Prayers for sunny skies were answered this last Saturday as UPtown's Smoke Shop hosted their first multi-vendor cigar event, dubbed the Fall Cigar Extravaganza. Ticket sales for the event were very good, with about 180 of the 200 available tickets selling by the end of the day. For $40 ($60 the day of), herfers got cigars from ten premium vendors, a wonderful BBQ lunch, two drinks (soft drinks and microbrew beers were available), and an UPtown's cap. I was privileged to be able to attend this inaugural Nashville mega-herf (at least I hope it will become a mega-herf over the next few years) while celebrating my birthday the same day, which made it doubly exciting for me. I talked with each of the vendors at the event about the event and what their companies were up to lately; besides all agreeing that it was a beautiful day (sunny, dry, and about 80 degrees in case you were wondering), here is what they had to say:
Andrew Brennan, National Vice President of Sales for La Flor Dominicana, was handing out samples from LFD's Double Ligero line: "I like events like this because with all the legislation and naysayers of our industry, you can bring a couple hundred people together and you can show the people that we still choose to smoke. The Air Bender has been really hot for us this year; we did not release any new lines since, but we have extended the line with some new sizes, including the Chisel. Also, the OYA Sampler includes some exclusive Maduro blends of some of lines, including the Coronado and Air Bender." When asked if there was a chance of the Coronado or Air Bender Maduros becoming regular releases, Andrew's response was, "Litto always says, 'I never say never.'"
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| Garrett looking cool in a CAO fedora |
Garrett Calhoun is our local rep for Davidoff and their associated lines; he was handing out samples of the Zino Classic on Saturday. The Zino Classic was the first cigar that Davidoff ever sold in the United States; it debuted in 1983 and was reblended in 2006. He coined the term "Ash Bowl" for the event and told me that since the acquisition of Cusano and Camacho, Davidoff is in the process of moving their home office from Connecticut down to Pinellas Park, Florida, where they will be moving into a 14,000 square foot building complete with a Davidoff showroom with a full-cigar bar. The newest product from Davidoff is the Avo Heritage, which they are all very excited about because of its full flavor (using the same wrapper employed on the Companero, LE09) and fantastic price point: "Fifty or so stores bought it at the IPCPR show and I've already had almost half the people reorder at least a couple facings." Garrett told me that this was the first time in about 15 years that Davidoff did not issue a Limited Edition cigar because they did not want to diminish the push they were giving the Puro de Oro. He almost remarked that it was great to see lots of folks from other cities in the area, including Knoxville, Huntsville, Birmingham, and Chattanooga.
Allan Buelvas from Oliva told me about the upcoming Oliva V Milanio, named for the great-grandfather of the Oliva family. Because it carries a respected family name, they are waiting to ensure the cigars are perfect before hitting the market, but Allan expects them to be released early in 2011. Allan gave out the Serie G Maduro on Saturday and was excited about being able to work with the other reps to pull off this great event.

Dave Crowe was representing General Cigar on Saturday; he handed out samples of the La Gloria Cubana Artesanos de Tabaqueros, the beautifully double-wrapped cigar that debuted earlier this year. He talked to me some of the other new offerings from General, including the Macanudo Cru Royale, "a lower-priced, medium-bodied Macanudo which a lot of people have been clamoring about. It is currently shipping and should be in stores within the next two weeks." The Macanudo Vintage Maduro 1997 "is a limited release item and celebrates the 50th anniversary of General Cigar being owned by the Coleman family." La Gloria Cubana has two new offerings including another entry into the Artesanos series, Artesanos de Obeliscos, "currently available in just one size, a square-pressed pyramid shape." The Hoyo de Monterrey Reposado en Cedros "will be somewhat of a limited-run cigar and has been aged in cedar shavings in a process that will add another layer of flavor to the cigar." The LGC Serie N should hit the market in the next two to three weeks, the Obeliscos by the end of October, and the Hoyo de Monterrey in mid-November.
Rich Myberg is the owner of Top Dog Cigars, a company that represents Kristoff among other labels. The Kristoff line currently features 5 different blends, including Criollo, Super Maduro, and Sumatran wrapped versions of their "base" line which features about 35 percent ligero tobacco; their "Ligero" lines bump that up to about 70 percent. One of their newer releases is the Brittania Reserva, featuring "the same filler and binder as the base line, but using a Honduran-grown Connecticut-seed wrapper that makes it mild and creamy." Rich says that Kristoff touts itself as "the fastest-growing boutique line in the United States." He gave attendees a choice of the three base line cigars depending on their preference (I chose the Sumatra, and will schedule it for review at some point in the future).
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| Bluegrass entertainment by Nedski and Mojoe |
Jeff Godfrey from Perdomo Cigars complimented Aaron and Scott and all the staff on organizing Saturday's event. "Perdomo was very aggressive this year in absorbing the SCHIP tax instead of passing it on to our customers. We stood up and did the right thing and we're capturing a lot of market share as a result." The Patriarch was re-banded this year to get more attention in shops where the box is hidden and to include the name of Nick Perdomo, Sr., in order to explain more clearly to the customer that the line is meant to honor the father of the current head of the company. "Perdomo is getting more into accessories--ashtrays and leather travel cases. We have humidification devices coming out soon and we have Pelican-style travel cases." These fairly large cases are going to retail for between $49 and $199. They are also working on a 5-finger case that is designed to hold cigars up to 8 inches in length and up to 60 ring gauge, a great recognition that the cigar world has changed and that the old 5-finger cases that were designed to hold Churchill-sized sticks just do not cut it anymore. Most of these products should be hitting the stores after the first of the year.
Bruce Lewis is the Vice President of Sales and Marketing for Torano and he was handing out samples of the Single Region Jalapa. "A lot of exciting things are happening at Torano: we've taken back our distribution; we're basically setting up a new organization, sales team and marketing team; but most exciting are our new brands that will be hitting the stores as of next week." The Single Region Jalapa features tobacco completely sourced from the Jalapa region of Nicaragua in order to define the profile of tobacco from the region: "medium-bodied, a nice richness, a good sweetness, and that earthy sort of note as well." The other new cigar is Master, a collaboration between Charlie Torano and Felipe Sosa, a gentleman that has been rolling with the company for about 12 years; this is a more medium-to-full bodied cigar. Also new is the Brigade, a bundle cigar made completely by hand and with long filler, but retailing for less than $3 a stick. They are working on "new themed events to help launch Single Region and Master as well as new sizes and blends for the next year."
The Tennessee representative for Altadis is Jerry and he was handing out samples of either the Trinidad Habanos or the new A. Turrent Triple Play, a triple-maduro featuring a San Andreas Maduro wrapper, Connecticut Broadleaf Maduro binder, and Honduran, Nicaraguan and San Andreas Maduro fillers.
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| Jeff with the Flavourettes |
Jeff Tinnell was representing CAO Cigars, Nashville's hometown cigar company (at least for today), and had the pleasure of sharing his booth with 3 of the Flavourettes, who may have been making their final appearance at this event (I had heard earlier in the year that the Flavourette campaign was being discontinued). "We had a fun day today at UPtown's; it was the perfect day to get out and socialize with other cigar smokers. It was cool have the Flavourettes with me; it's been about two years since I've had models with me at an in-store event and I was the envy of all the other reps today." Jeff talked about the changes going on with the merger of Swedish Match and Scandinavian Tobacco Group and what that means to the future of CAO. "Time will tell how good this merger is...for me, personally, I have my hopes. I think it's a good thing in a lot of respects, although there are concerns I have about it. Where will CAO fit into the portfolio of all the brands that General and Swedish Match have? How will they market it? I have loved working for CAO for the last 6, almost 7, years."
The General Manager of UPtown's Smoke Shop, Scott Partridge, summed up the day: "It was almost beyond our expectations for this event...we really had no idea what we getting ourselves into. We started talking about this a year, then it got more serious about 6 or 8 months ago. Then it all started falling together. We're very happy with the turnout and that the people that came were happy. We working hard to keep the price affordable and part of this was saying 'Thank You' to our great customers. This was also a gauge of whether or not we could pull of something even bigger and better. I think the answer is probably 'Yes' after today."
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| Stogie and the Cigar Dude with Andrew from LFD. |
So, make your plans, book your hotel rooms and start pre-boarding planes to Nashville for next fall...it looks like this might become an annual event. Thank you to Scott and the staff at UPtown's who invited me in to cover this event and thank you to all the representatives from the cigar companies who were so generous with their time.